Color Family

Emerald

Polished jewel tones with luxurious depth for fintech, sustainability, and culture brands.

LuxuriousGroundedHeritage

Positioning DNA

Emerald turns standard greens into couture. The palette has enough blue to feel stable yet rich, making it ideal for wealth management, impact funds, and editorial layouts about craft.

Use Emerald 800-900 as the foundation of dark mode experiences, then layer Emerald 300 glows or glass panels for depth. The palette pairs beautifully with brass, champagne, and soft peach accents.

UX Applications

  • Wealth-tech or premium financial dashboards
  • Sustainability storytelling with luxe vibes
  • Cultural institutions or gallery microsites

Sample Palette

Drop-in hex codes with usage notes

FAQ

How is Emerald different from standard Green?

Emerald pulls in blue, giving it a gemstone-like depth. It feels premium and stable, whereas pure Green can skew sporty or utilitarian.

What typographic pairing works with Emerald?

Serif display fonts in warm whites look incredible on Emerald 900, especially with generous tracking and letterpress-style shadows.