Color Directory

A comprehensive index of the web’s most essential chromatic values. Organized by family for intuitive navigation and discovery.

Need ready-to-ship palettes? Explore the library →

Slate

10 Variants

Graphite-leaning blue-grays built for editorial dashboards and technical UI shells.

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Gray

10 Variants

Universally legible grayscale values for product UI, dense typography, and form systems.

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Zinc

10 Variants

Chrome-like neutrals with subtle violet undertones popular in premium editorial brands.

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Neutral

10 Variants

Perfect mid-tone neutrals designed for typography, grids, and print-ready systems.

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Stone

10 Variants

Warm greige tones that add organic softness to otherwise technical products.

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Red

10 Variants

Signal-driven hues for alerts, commerce urgency, and cinematic storytelling.

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Orange

10 Variants

Optimistic warmth suited for onboarding flows, fintech activations, and brand reveals.

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Amber

10 Variants

Golden hour hues crafted for premium commerce, luxury hospitality, and data highlights.

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Yellow

10 Variants

High-energy illumination that doubles as warning states and playful highlights.

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Lime

10 Variants

Electric citrus hues perfect for climate tech, AI visualizations, and futuristic branding.

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Green

10 Variants

Natural growth tones spanning wellness, finance, and success indicators.

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Emerald

10 Variants

Polished jewel tones with luxurious depth for fintech, sustainability, and culture brands.

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Teal

10 Variants

Balanced blue-green hues ideal for health tech, ocean narratives, and mindful productivity.

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Cyan

10 Variants

Signal-bright aquas built for motion design, futuristic assistants, and data highlights.

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Sky

10 Variants

Airy blues optimized for onboarding, educational UI, and complex data visualizations.

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Blue

10 Variants

The definitive trust signal for SaaS, fintech, documentation, and navigation components.

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Indigo

10 Variants

Moody academic blues suited for knowledge products, developer tooling, and culture brands.

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Violet

10 Variants

Dreamy violets crafted for product storytelling, music platforms, and Web3 aesthetics.

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Purple

10 Variants

Confident royals perfect for leadership brands, community products, and premium SaaS.

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Fuchsia

10 Variants

Electric magentas for nightlife brands, AI art tools, and bold consumer experiences.

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Pink

10 Variants

Soft-yet-confident palette for wellness, commerce, and community products.

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Rose

10 Variants

Romantic reds tuned for editorial storytelling, food tech, and immersive campaigns.

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Directory FAQ

How many variants should I pull from each family?

Ship at least one hero tone, one mid-tone, and one accessibility-safe option per family. This keeps marketing, UI, and accessibility in sync.

Do I need both Slate and Gray in my design system?

Only if you are solving different jobs. Slate carries a cool editorial tone; Gray is neutral. Pick the family that aligns with your brand voice to avoid redundancy.

How do I document color usage for engineers?

Link each hex inside your token repo to a canonical page (like these family guides) so engineers can understand the context, contrast ratios, and best pairings.