Color Family

Indigo

Moody academic blues suited for knowledge products, developer tooling, and culture brands.

ScholarlyMysticalFocused

Positioning DNA

Indigo sits between Blue and Violet, bringing a scholarly, almost nocturnal tone to digital products. It feels premium without being flashy, which is why developer tools, academies, and museums frequently adopt it.

Use Indigo 900 for backgrounds that mimic midnight paper, then layer Indigo 400 text or outlines for luminous contrast. Pair with copper or amber to add warmth when needed.

UX Applications

  • Knowledge and course platforms
  • Developer tooling dashboards
  • Cultural institution microsites

Sample Palette

Drop-in hex codes with usage notes

FAQ

Is Indigo too dark for body copy?

Indigo 700 text on light backgrounds still passes AA, but for long-form copy stick to Indigo 600 or Gray 800 to avoid haze.

What accent colors modernize Indigo?

Use electric Lime, Fuchsia glows, or desaturated Amber to create futurist color blocking against the deep blue base.