Color Family

Rose

Romantic reds tuned for editorial storytelling, food tech, and immersive campaigns.

RomanticArtfulInviting

Positioning DNA

Rose is a softer, more narrative-driven sibling of Red. It carries emotion without panic, making it ideal for editorial stories, culinary brands, and heartfelt campaigns.

Pair Rose 600 with Stone or Neutral backgrounds for romantic hero sections. Rose 200 washes keep product photography warm and on-brand.

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UX Applications

Editorial storytelling and digital magazines
Food tech or culinary experiences
Campaign microsites with emotional resonance

Sample Palette

Drop-in hex codes with usage notes

Rose 700

#be123c

Immersive hero bands and gradients

Rose 500

#f43f5e

Buttons, pricing, and highlight cards

Rose 200

#fecdd3

Image overlays, charts, and backgrounds

FAQ

How is Rose different from Pink?

Rose leans red, delivering more emotional weight. Pink leans magenta. Use Rose when storytelling requires a cinematic, intimate tone.

What typography pairs with Rose backgrounds?

Warm white serif typefaces look luxurious. For UI copy, Neutral 50–100 keeps readability high.