Color Family

Neutral

Perfect mid-tone neutrals designed for typography, grids, and print-ready systems.

BalancedEditorialEvergreen

Positioning DNA

Neutral sits squarely between warm and cool, making it a diplomatic choice for multi-brand design systems. It photographs consistently, exports to PDF without banding, and keeps UI accessible even when the rest of the palette is experimental.

Use Neutral 900-800 in light interfaces when you need elegant typography that is softer than pure black. Step into Neutral 300 for gridlines, kanban lanes, or email templates that require gentle separation.

UX Applications

  • Multi-brand design systems and token libraries
  • Marketing emails that must survive compression
  • Print-friendly dashboards or investor reports

Sample Palette

Drop-in hex codes with usage notes

FAQ

Is Neutral better for print than Gray?

Neutral keeps a tighter luminance spread, so gradients export without harsh banding. If you hand off assets for print or PDF, Neutral is the safer baseline.

How do I keep Neutral layouts from feeling bland?

Introduce texture through typography weights, micro-animations, or metallic accent colors. Because the base is calm, even a single accent hue will stand out.