Color Family

Teal

Balanced blue-green hues ideal for health tech, ocean narratives, and mindful productivity.

CalmReliableMindful

Positioning DNA

Teal straddles land and sea. It carries the trust of blue with the life of green, which is why health-tech platforms, mindfulness apps, and ocean-focused NGOs gravitate toward it.

Because Teal holds saturation even when muted, it performs well in charts and iconography. Teal 500-600 reads clearly against both light and dark shells.

UX Applications

  • Health or biofeedback dashboards
  • Meditation and productivity products
  • Environmental storytelling around oceans or air

Sample Palette

Drop-in hex codes with usage notes

FAQ

Is Teal gender-neutral?

Yes. It sidesteps stereotypical gendered color coding, making it perfect for inclusive products.

How do I keep Teal from feeling dated?

Pair it with crisp typography, modern grids, and motion. Using Teal as a glow or accent instead of a full background keeps it fresh.