Positioning DNA
Red is inherently emotional, so it should be choreographed carefully. The 500-700 steps scream urgency, while the 100-200 range works for subtle badges or KPI deltas. Use motion and copy to reinforce meaning whenever you deploy Red.
In editorial storytelling, pairing deep Red 900 backgrounds with serif typography instantly creates drama. Shift toward Red 400 when you need CTA buttons that still feel premium.