Wellness • DTC Commerce • Hospitality

Calm Wellness DTC Palette

Stone neutrals and botanical greens tailored for skincare and wellness commerce.

wellness color paletteskincare website colorsorganic ecommerce palette

Download JSON tokensAPI: POST-less GET endpoint ready for CI export.

curl https://hexcode.space/api/palettes/calm-wellness-dtc/tokens -o calm-wellness-dtc-tokens.json

Positioning & Story

This palette leans into organic storytelling with soft stone neutrals, allowing product photography to remain hero. Botanical greens add life without breaking trust.

Use Stone 100–300 for packaging-inspired backgrounds and deploy Emerald accents for CTAs, price badges, and loyalty messaging.

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UX Applications

Collection landing pages
Story-driven PDP sections
Subscription prompts and loyalty blocks

Suggested flows: Wellness, DTC Commerce, Hospitality

Palette Swatches

Click any color to open the full HEX profile

Stone Canvas

#f5f5f4

Backgrounds, hero sections

Clay Surface

#d6d3d1

Cards, accordions

Warm Graphite

#44403c

Headlines, icons

Emerald Accent

#0f766e

CTA buttons, price tags

Champagne Highlight

#fde68a

Promo ribbons, highlights

FAQs

Will Stone neutrals look flat on mobile?

Pair Stone tones with subtle shadows (2px/10% opacity) and micro-textures so surfaces feel tactile even on smaller screens.

What photography direction matches this palette?

Use soft daylight photography with warm white balance so Emerald accents remain vivid.