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The hexadecimal color code #72468B is a medium, muted shade of Purple (known as rebeccapurple). In the RGB color model, #72468B is comprised of 114 red, 70 green, and 139 blue. In the HSL color space, which is often used in digital design and color grading, it has a hue of 278 degrees, a saturation of 33%, and a lightness of 41%. This color has an approximate wavelength of 457 nm. The closest web-safe color is often utilized in web design, user interfaces (UI), and vector graphics to create muted Purple atmospheres. Designers searching for Purple color schemes often pair this with its complementary color or use it as an accent against neutral backgrounds. It is commonly used in digital design for backgrounds, typography, and accent elements. When paired with its complementary color in the palette below, it creates a high-contrast visual hierarchy. Engineers can implement this color using the CSS hex code #72468B.