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The hexadecimal color code #966AB4 is a medium, muted shade of Purple (known as mediumpurple). In the RGB color model, #966AB4 is comprised of 150 red, 106 green, and 180 blue. In the HSL color space, which is often used in digital design and color grading, it has a hue of 276 degrees, a saturation of 33%, and a lightness of 56%. This color has an approximate wavelength of 458 nm. The closest web-safe color is often utilized in web design, user interfaces (UI), and vector graphics to create muted Purple atmospheres. Designers searching for Purple color schemes often pair this with its complementary color or use it as an accent against neutral backgrounds. It is commonly used in digital design for backgrounds, typography, and accent elements. When paired with its complementary color in the palette below, it creates a high-contrast visual hierarchy. Engineers can implement this color using the CSS hex code #966AB4.