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The hexadecimal color code #DD697D is a light, vibrant shade of Red (known as palevioletred). In the RGB color model, #DD697D is comprised of 221 red, 105 green, and 125 blue. In the HSL color space, which is often used in digital design and color grading, it has a hue of 350 degrees, a saturation of 63%, and a lightness of 64%. This color has an approximate wavelength of 407 nm. The closest web-safe color is often utilized in web design, user interfaces (UI), and vector graphics to create vibrant Red atmospheres. Designers searching for Red color schemes often pair this with its complementary color or use it as an accent against neutral backgrounds. It is commonly used in digital design for backgrounds, typography, and accent elements. When paired with its complementary color in the palette below, it creates a high-contrast visual hierarchy. Engineers can implement this color using the CSS hex code #DD697D.