HexCode

wellness color palette • skincare colors • lifestyle branding palette

Wellness & Lifestyle Colors

Grounding neutrals paired with botanical accents for modern DTC brands.

Narrative Guidance

Wellness sites demand calm typography, tactile neutrals, and confident accent hues. These palettes prioritize photography and packaging.

Mix soft stone backgrounds with emerald or blush highlights to build immediate trust and reduce bounce on PDPs.

Palettes we recommend

Calm Wellness DTC Palette

Stone neutrals and botanical greens tailored for skincare and wellness commerce.

Nordic Winter Light

Frosted neutrals with aurora-inspired accents for winter editorial campaigns.

Sahara Golden Hour

Desert-inspired ambers and plum shadows for fintech or storytelling landing pages.

Foreground / background pairings

Sandstone & Emerald Accent

Trust-building palette for fintech, wellness, and boutique commerce.

Glacier Blue & Midnight Pine

Serene, high-contrast duet for travel storytelling and editorial product pages.

Implement in minutes

Download tokens from the Palette Library or use the palette API inside your CI pipeline to keep branding automated. Pair with the Contrast Workbench for automated WCAG checks.